We're building on the bleeding edge of AI, simulating human preference and actions via our revealed preference engine. We're already working with category leaders, from hospitality to AI startups, to tell them what their customers want in minutes.
Rehearsals is backed by a16z, 25madison, Factorial, and notable angels from DeepMind and OpenAI including Logan Kilpatrick. The founding team is ex-DeepMind, Databricks, and Google Labs.
We have founded acquired companies (x2), led Gemini computer-use and tool-use, built Google Lens, post-trained SOTA coding models, and been awarded 25+ patents between us. Our customers include F50 public companies, unicorn tech startups and household name B2C products.
Built by an AI Native Team
Built by an
AI Native Team
Liam Bolling
CEO & Co‑Founder
Liam led Project Mariner at Google Labs, where he helped launch the Gemini 1.5 API and explored new ways to bring generative AI to developers. He's a former Product Manager at Microsoft and Google Maps, and previously founded a VC‑backed startup.
Liam has a computer science background and is a content creator.
David Schmetterling
CTO & Co‑Founder
David led the Computer Vision team at Wayfair, where he shipped their first AR/VR app and was featured by Apple, and built teams from the ground up.
He's also founded startups in blockchain and web design. David is a Boston College alum, he brings both technical depth and product intuition to everything he builds.
Daniel Katz
Co‑Founder
Daniel is a founder and ML researcher with experience at Databricks and Microsoft. His last company, focused on automating healthcare ops, was acquired by the largest virtual autism care provider in the U.S.
Daniel is passionate about building intelligent systems that feel natural, adaptive, and deeply useful.
Brian Oppenheim
Founding Engineer
Brian was previously a Senior ML Engineer at Google, where he helped launch Gemini Tool Agents at DeepMind and drove $100M+ in impact through Search Ads models.
Brian also created and taught Brown University's graduate Deep Learning course. Brian brings rare experience at the intersection of frontier AI and scaled real‑world systems.
Reid Brostoff
Founding Engineer
Reid previously worked on AI engineering at IBM and led multimodal AI ad generation tools as part of an acquihire to Omnicom. Reid holds a degree in Electrical and Computer Engineering from the University of Wisconsin.
Reid brings a unique blend of creative AI and infrastructure experience to the team.
Jess Lee
Chief Design Officer
Jess was one of the founding designers of Google Lens and led design for multimodal AI and AR Camera experiences at Google. She was awarded 25+ design patents for real-time multimodal interactions, scene understanding, and audiovisual interfaces.
Before Google, she worked at design agencies Huge and Teehan+Lax (acquired by Meta) designing for a breadth of industries. Jess brings a rare blend of craft, systems thinking, and a vision for intuitive AI experiences.
Open Positions
No Open Positions Right Now
We don't have any open positions at the moment, but we're always interested in hearing from talented individuals. Feel free to reach out if you think you'd be a great fit for our team.
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