Rehearsals runs multimodal simulations of twins of real people.
Get results in less than 24 hours with industry-leading accuracy.
Rehearsals provides access to tens of thousands of individual digital twins you can query instantly.
Full coverage in US and UK, countries in Europe and Asia are coming soon.
Baseline LLMs consistently overestimate how "rational" travelers are, predicting that a $20 increase will cause 20-28% of travelers to change plans, when actual behavior shows much stronger commitment to booked travel.
Our validated average for streaming service changes, flight price hikes, and iPhone sales.








Our simulation results are autonomously validated through real human interviews.
Disney+ raised the price of the ad-free subscription tier by $3 in Dec 2022. This scenario reveals the gap between how consumers say they'll behave and how they actually behave.
Our replicas test target dwelling costs for you from $20 to $2,200 at human-level reliability.
Our early partner, Mera NYC tested two hero creatives for their Spring 2026 campaign, each highlighting a different value proposition.
A
B