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READ OUR WHITEPAPER →What percentage of customers would accept a +$3/mo price increase to their monthly TV subscription?
Disney+ raised the price of the ad-free subscription tier by $3 in Dec 2022. This scenario reveals the gap between how consumers say they'll behave and how they actually behave.
What percentage of travelers would accept a +10% price increase to their flight?
Baseline LLMs consistently overestimate how "rational" travelers are, predicting that a $20 increase will cause 20-28% of travelers to change plans, when actual behavior shows much stronger commitment to booked travel.
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300+ products tested for pricing sensitivity
Our replicas test target dwelling costs for you from $20 to $2,200 at human-level reliability.