Bill is Head of Operations at Rehearsals, helping bring a consumer simulation platform to teams making consequential marketing decisions. Before Rehearsals, he worked in strategy at Google on YouTube after beginning his career at McKinsey & Company in New York, combining platform-scale perspective with the structured problem-solving, analytical rigor, and commercial discipline of a top strategy consultancy.
Bill studied Economics at Stanford, where he took on leadership roles within Stanford Consulting and Stanford in Government while also serving as a campus tour guide. He was named a Coca-Cola Scholar, a highly selective national scholarship recognizing leadership and impact, and co-authored an analysis of Pennsylvania’s primary election that was later cited by the Stanford-MIT Healthy Elections Project. That interest in research and real-world problem-solving carried into his work at McKinsey, where he later published research on the firm’s public website examining digital adoption and growth opportunities across thousands of financial institutions.
